XHA

Commercial Excellence · Strategy · Operations

Xu Han
Adamsen

Driving measurable commercial performance through analytical rigour, cross-functional alignment, and strategic execution — across medtech, consulting, and B2B.

7+
Years in commercial & strategy roles
3
Languages — EN · ZH · DA
2
Global markets — DK & SG
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Bridging strategy
and execution

I am a Copenhagen-based commercial and strategy professional with a track record of translating complex data into clear business decisions. My work sits at the intersection of commercial excellence, financial analysis, and operational improvement — delivered across global medtech environments and management consulting.

At Demant A/S, one of the world's leading hearing health groups, I operated as Manager of Commercial Excellence, building analytical frameworks that informed go-to-market strategy and drove cross-functional accountability. Prior to that, I advised senior clients at Accenture Consulting in Singapore on operating model design and performance transformation.

I hold a Cand.Merc in Accounting, Strategy and Control from Copenhagen Business School, combining rigorous financial training with strategic thinking.

English — Fluent Mandarin — Native Danish — Working

Where I create
the most value

Commercial Excellence

Designing and embedding commercial performance frameworks — KPI architecture, pricing governance, sales effectiveness — that translate strategy into measurable outcomes.

Financial Analysis & Control

Turning complex financial and operational data into executive-ready insight. Experienced in P&L accountability, forecasting, and data-driven decision support.

Strategy & Operating Model

Advising on organisational design, process optimisation, and transformation initiatives — with the consulting rigour to structure ambiguous problems and align stakeholders.

Cross-Functional Leadership

Coordinating across sales, finance, marketing, and operations to drive shared accountability. Experienced in influencing without direct authority in matrixed environments.

MedTech & B2B Markets

Deep familiarity with global hearing health and medical device commercial dynamics, paired with broad B2B experience from strategy consulting across sectors.

Analytical Problem-Solving

Structured thinker with a quantitative foundation — comfortable building models, synthesising large data sets, and presenting findings clearly to senior audiences.

Professional experience

2023 – 2026
Demant A/S · Copenhagen
Manager, Commercial Excellence

Led commercial performance initiatives within one of the world's largest hearing health groups. Developed analytical frameworks to support go-to-market execution, pricing strategy, and cross-regional performance benchmarking. Drove stakeholder alignment across sales, finance, and product functions to embed a culture of data-driven commercial decision-making.

Commercial Strategy KPI Frameworks Pricing MedTech Stakeholder Management
2020 – 2022
Accenture Consulting · Singapore
Senior Consulting Analyst

Advised senior client leadership on operating model transformation, organisational redesign, and performance improvement across industry verticals. Delivered structured analysis, executive presentations, and implementation roadmaps for complex, multi-stakeholder engagements in the Asia-Pacific market.

Operating Model Org Design Transformation APAC Executive Advisory

Education

Copenhagen Business School
Cand.Merc — Accounting,
Strategy & Control
Graduate · Denmark
Areas of focus
Financial Analysis
& Strategic Management
Management accounting · Corporate strategy · Organisational control · Performance measurement · Business economics

Let's connect

Available for commercial excellence, strategy, and analytical leadership roles across Copenhagen and internationally.